- Live streaming and video marketing
Video marketing is the new black these days. As a matter of fact, studies have found that most of the customers prefer watching more video content from a brand they are always loyal to. So, if you want your content marketing to work its charm and to connect with your target market more, then you may need to work on more videos. And you can go beyond YouTube and try using TikTok etc. You can also try videos on Instagram, Facebook, LinkedIn or your own personal website as well. You can make the use of their live video features and make the most of it.
- Making the most of voice search
With Alexa and Siri in our lives, voice search feature is one of the very famous Marketing Trends in Hong Kong. More and more people are using their voice instead of typing on the search feature and because of this your content needs to be optimized for voice search. Content marketers need to work on expecting the questions their audience would ask in a normal conversational manner and create content on the basis of the same and long tail keywords as well.