Compelling business signs help answer many questions without talking to the customers. As the first interaction with your customers begins only when they step into your store, you should do something to ensure that about 8 people in 10 are intrigued to check out your store while passing by. Creating attractive business signs with the help of professional signage makers like magnifysigns.com can help you in this regard.
The colors, font, graphics, images, and background of your business signs should appeal to the customers in a way that they cannot stop themselves from visiting your store. Even if they don’t have the intention to buy anything or opt for your services, it means a great deal to the identity of your brand.
For example, if you own a restaurant in an area, which also has other established restaurants, why should the people visit you? The business signage that highlights key aspects of your restaurant, the food you serve and what your customers think about you can make them curious enough to try your services out for once. And if you can manage to impress them, you’ll end up having a loyal chain of customers soon.
Now, how to get your hands on such an eye-catchy storefront sign? Keep scrolling!
Make it readable
One of the primary requisites of exceptional signage is readability. It should be legible, even from a distance, so that people don’t miss out on it. You should also consider the chances of someone driving by your store to create a sign that is less wordy and more eye-catchy in terms of colors, fonts and a contrasting background.
Your storefront sign should reveal who you are and what you do even to the casual passers-by. If you’re a new brand, just putting up your brand name on the storefront sign won’t be enough to give an idea of your business. As you should go along the less-wordy path, putting up relevant images and graphics on the sign can help you provide a clear idea of your products/services without lengthy explanations.
Your storefront signage should be consistent with your brand’s logo in terms of colors and fonts. While you may use different shades of the same color, a certain level of consistency is integral to enhance brand awareness.
Take a stroll through the neighborhood to check what type of signs your competitors or other businesses have put up in front of their stores. With that knowledge, you should come up with something that looks different and stands out, thus attracting more eyes towards your store.
Opt for a reliable signage maker, who will include your suggestions and recommendations into the signs they create and change or improvise them, if necessary. As one of the best marketing tools, the signs can create a massive impact on the minds of your audience.